New U by Kotex^® Designs* Ultrathins TVC on air!

9 August 2010

Following the exciting launch of new U by Kotex^® Designs* Ultrathin pads in July, Kimberly-Clark Australia have developed an advertising campaign offering young women ‘protection that reflects whatever mood you’re in’.

The 30 second TV commercial features contemporary illustrations of cool young women with plenty of attitude, exploring the UbyK Designs world. The visually-arresting imagery and rock ‘n’ roll music echo the range of gorgeous designs printed on the cover of the pads and packaging.

The TVC will be on air on free to air and subscription channels and will also be supported by print advertising, sampling, events, as well as integrated Dolly magazine promotional activity.