Lab-tested for less roll changes

27 July 2010

Consumers have told us that one of their ongoing frustrations is the chore of frequently changing the toilet roll, and it always seems to be left to Mum!

New Kleenex^® Cottonelle^® Long Roll is quite simply, longer – providing more sheets per roll (255 to be exact!) which means you’ll change your toilet tissue roll less often. It has the same high quality texture and softness as regular Kleenex^® Cottonelle^® toilet tissue and costs the same per sheet.

To launch new Kleenex^® Cottonelle^® Long Roll, Kimberly-Clark have developed new campaign promoting the benefit of a longer roll that still fits perfectly in your toilet tissue holder, via TV, Outdoor and Floor media.

Kleenex^® Cottonelle^® Long Roll toilet tissue is available in Woolworths and independent supermarkets now.