Snugglers^® Nappies Outperform Pampers^® Nappies on Leakage 2 to 1

20 July 2010

The Snugglers^® Brand team have produced a new national campaign based on research showing that Snugglers^® Nappies outperformed Pampers^® Cruisers®^® Nappies in terms of leakage protection. Our research found that “Pampers Nappies are twice as likely to leak as Snugglers Nappies”.

The ad is a tongue-in-cheek portrayal of getting our own back on bureaucracy. It shows a ‘Snugglers Lawyer’ (who has hypothetically stood in the way of making the claim) getting drenched in water which represents personal victory and symbolises the leakage.

The TV advertisement will air on morning free to air TV, midday TV as well as the early evening news. The campaign will also be supported with a print campaign.