New U by Kotex^® Designs* Ultrathins!

14 July 2010

U by Kotex^® has launched new U by Kotex^® Designs* Ultrathin pads, featuring six gorgeous coloured designs printed on the cover of the pad.

The registered printed designs represent a world-first innovation in the feminine hygiene category and Kimberly-Clark Australia is the first market to develop and launch this new product. New U by Kotex^® Designs* Ultrathins come in two different themed 12-pad packs, each containing three different designs – variations of hearts, flowers, swirls and butterflies – giving teenage girls the freedom to choose one to suit their mood.

The launch of new U by Kotex^® Designs* Ultrathins will be supported by a TV and print advertising campaign, sampling, events, online promotion, as well as an integrated media partnerships with Dolly magazine, starting from August.

U by Kotex^® gives a youthful boost to Kotex^® Maxi Pads

The Kotex^® brand launched in 1926 was the first brand to market sanitary pads and is part of Kimberly-Clark’s long history of innovation. However, from July 2010 all Kotex^® branded pads will be consolidated under the U by Kotex^® brand following the success of the cheekier, more edgy brand. The rebranding exercise will see new modernised packaging including draw-string functionality for easy dispensing and storage, and product improvements like an even softer cover with embossing.

Look out for New U by Kotex^® Designs* Ultrathin pads and U by Kotex Maxi Pads at Woolworths, Independent Supermarkets and Pharmacies nationally now.