Kleenex^® keeps you on-the-go this winter!

6 July 2010

Now that winter is in full swing and colds and flu are prevalent, Kleenex^® is launching two new campaigns this week - Kleenex^® Anti-Bacterial Wet Wipes and Kleenex^® Aloe Vera Tissues, to encourage people to protect themselves and others while on-the-go.

Kleenex^® Anti-Bacterial Wet Wipes – Protect yourself on the go

Following the successful launch of Kleenex^® Wet Wipes for Hands and Face, KCA have launched new Kleenex Anti-Bacterial Wet Wipes.
Soft and strong, Kleenex^® Anti-Bacterial Wet Wipes are pre-moistened wipes that not only gently clean your hands, but wipe away 99.9% of germs naturally. Alcohol free, they contain natural tea tree extract and Aloe Vera to leave your hands clean and feeling smooth and refreshed.

The new product will be supported from July through to September by a national advertising campaign in shopping centres, newspapers, magazines and sampling in the Australian Women’s Weekly.

Kleenex^® Aloe Vera Tissues – Soften the blow

For people suffering from colds and flu, Kleenex^® Aloe Vera Tissues have three plies of softness and are enriched with Aloe Vera to help soothe a sore red nose.

The outdoor advertising campaign will be featured on buses and street furniture for the month of July, as well as advertising for Kleenex^® Aloe Vera Pocket Packs inside buses and in MX newspapers.

Kleenex^® Pocket Packs – Convenient size

Kleenex^® Pocket Packs are also being advertised at train stations now, reiterating the on-the-go usage message this winter.