New Huggies^® Nappies Gender Specific TVC

10 June 2010

Huggies^® Nappies are the only gender specific nappy in the Australian market and to communicate this a new TVC [MPG, 4MB] has been developed to remind mums of this important point of difference.

The 30 second TVC highlights the benefit of a gender specific nappy – tailored absorbency where the child needs it most, higher up for boys and lower down for girls. Research shows that seeing this communication increased consumers’ perception of how important it was to have a gender specific nappy.

Look out for the new TVC on air now. A new print ad will also be launched in July to support the campaign.