Wondersoft® Toilet Tissue relaunches with a TVC that's ‘Not So Fancy’.
31 May 2010
On Sunday 30 May, Wondersoft® Toilet Tissue launched a new TVC with a light-hearted and disruptive approach, injecting some fun into the toilet tissue category.
The campaign idea ‘So soft, not so fancy’ establishes Wondersoft® as the smart choice by savvy mums who are looking for good quality at a good price, without the premium price tag.
The satirical TVC opens on a scene which one would normally expect to see in a premium toilet tissue ad - soft fluffy rabbits, white & pink turtle doves, the soft drops of white toilet paper. Consumers are told “New Wondersoft is incredibly soft, like premium toilet paper...” the scene then dramatically changes to expose a scrappy little dog – an unexpected juxtaposition – and reveals “...it’s just not so fancy, and neither is the price.”
The TVC was developed in support of Wondersoft® Toilet tissue’s recent product improvements and upgraded packaging.
The Wondersoft® Toilet Tissue Team