New U by Kotex^® Platinum TVC On Air

5 May 2010

The new TV commercial for the U by Kotex^® Platinum range of Ultrathins and Tampons went to air for the first time on Sunday night. The ad features a beautiful platinum vine, similar in design to the vine on the packaging, growing up into the night sky. The commercial is aimed at driving awareness of the range by focusing on the key selling point – the gorgeous packaging design.

The commercial will run on free-to-air and subscription TV channels during 2010. The campaign also includes extensive magazine advertising in key women’s titles including Vogue, Marie Claire, Harpers Bazaar, Grazia, Cosmopolitan, Cleo, Madison and OK.