From the Kleenex^® Silk Touch tissue television commercial.

Kleenex^® Silk Touch tissues our softest ever

6 July 2009

The launch of Kleenex^® Silk Touch tissues represents a major innovation in tissues. They really are the softest tissues yet.

Kleenex^® Silk Touch Tissues also represent the greatest facial tissue technology improvement since the launch of our Kleenex^® Aloe Vera tissues in 1995 and the biggest product improvement since the Kleenex^® Everyday range first launched in 1938.

Getting the product to our consumers involved extensive global collaboration with our teams in the UK, USA and throughout Asia.

We encourage you to feel the difference! Kleenex^® Silk Touch tissues – smoother, softer, gentler.