Chief Marketing Officer, Tony Palmer visits Sydney

22 January 2009

The Kimberly-Clark Corporation worldwide Chief Marketing Officer, Tony Palmer, recently shared his thoughts on the future of marketing strategy with Australian media and Kimberly-Clark Australia & New Zealand marketing leaders.

While visiting Australia, Tony conducted several press interviews expressing his views on the importance of good marketing in helping companies like Kimberly-Clark weather the storm of the global financial crisis.

In his view the recession represents an opportunity for growth if managed well, “Companies with strong brands and strong balance sheets and strong cash flows are in a great position – if you keep your eye on the ball – to come out of this recession positively.”

Fortunately, as Tony pointed out, Kimberly-Clark products are everyday ‘essentials’ that consumers will always need like nappies, toilet paper, and tissues.

Tony, an Australian, is the company’s first global Chief Marketing Officer whose previous experience includes regional roles for Coca Cola and Kellogg’s.

An interview with Tony, ‘Global slowdown an opportunity, says marketer’, is available on the The Australian web site.