Wondersoft^® “Greenwash claim” in the Sun-Herald

18 February 2008

Wondersoft^® toilet tissue was quoted as an example of misleading green advertising in the Sydney Sun-Herald on Sunday 17 February 2008 in the story “ACCC gets tough on enviro-friendly labels”.

While Kimberly-Clark Australia would dispute the claim of “misleading”, the logo and wording quoted in the article have not been used on Wondersoft^® packaging since December 2007.

The symbol and supporting copy demonstrate that Wondersoft^® is produced from sustainable forestry fibre using sound manufacturing practices and provides an alternative to recycling that is equally sympathetic to the environment.

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For more information contact Ross Hearne, General Manager, Corporate Services, Kimberly-Clark Australia on +612 9963 8888.