Huggies launches parenting lifestyle TV show in New Zealand

5 October 2007

Huggies^® Brand is proud to present a new TV program Huggies Mums & Bubs.

Starting Friday 5th October 2007 from 11.30 am to 12 noon on TV3, Huggies Mums & Bubs will provide a mix of guests including celebrity mums, child psychologists, doctors as well as midwives to cover topics from preparing your pregnancy to getting enough sleep.

The Huggies Mums & Bubs concept came from the tremendous success of the Huggies website. Attracting on average 23,000 unique visitors every month, Huggies has become the “must visit” site for pregnant women and parents of children 0–3 years.

Huggies Mums & Bubs and the Huggies website are well integrated as visitors will have the opportunity to return to the website for more information about all the issues discussed in the show. Plus after each episode, mums can have their questions answered by one of the guests in the online Live Q&A session.

Huggies Mums & Bubs will be hosted by media personality and mother of two, Rachel Friend. The program will air each Friday morning at 11.30 on TV3 until 21st December 2007.