A mothers’ group from the comfort of your home

27 April 2007

Huggies® Brand is proud to present a new TV program Mums & Bubs.

Starting Monday 30 April from 9.30 to 10 am on Channel 7, Mums & Bubs will provide a mix of guests including celebrity mums, child psychologists, doctors as well as midwives to cover topics from preparing your pregnancy to getting enough sleep.

The Mums & Bubs concept came from the tremendous success of huggies.com.au. Attracting on average 160,000 unique visitors every month, huggies.com.au has become the “must visit” site for pregnant women and parents of children 0–3 years.

Mums & Bubs and huggies.com.au will be much linked as visitors will have the opportunity to get the program online and watch their favorite moments. Plus after each episode, mums can chat online to one of the guests via the Huggies® Parents Exchange.

Network Director of Sales for the Seven Network, James Warburton says, “We are delighted to partner with Kimberly-Clark Australia and bring pertinent and relevant topic of mothers and their babies to television.”

Mums & Bubs will be hosted by media personality and mother of two, Rachel Friend. The program will air on Monday, Tuesday and Wednesday from 9.30 am† until 30 May.

† View your local TV guide listings on Yahoo!7 to confirm the programming shedule in regional areas.